{"product_id":"logo-beginnings-logo-modernism-45th-ed-45th-edition","title":"Logo Beginnings. Logo Modernism. (45th Edition)","description":"\u003cdiv class=\"read-more__description--subtitle\"\u003e\n\u003cp\u003e\u003cstrong\u003eA 100-year history about the origins and evolution of brands.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003e\n\u003cp\u003eAt the end of the 19th century, brands began to replace traditional emblems, such as coats of arms, and became the new symbols identifying companies. At first, logos tended to be figurative, but over time they transformed into the abstract images we see everywhere today. However, many iconic brands, such as Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos designed 100 years ago. \u003cbr\u003e\u003cbr\u003eIn order to bring together two previous volumes, \u003ci\u003eLogo Beginnings\u003c\/i\u003e and \u003ci\u003eLogo Modernism\u003c\/i\u003e, into a single compendium, design expert Jens Müller (nicknamed “the logo detective” by Wired magazine) has traced historical archives of trademarks and design publications, unearthing thousands of logos dating back to 1870, including many forgotten designs and early versions of current brand identifiers. \u003cbr\u003e\u003cbr\u003eFor clarity and ease of reference, both the “Beginnings” and “Modernism” sections are divided into categories (such as figuration, shape, effect, and typography), which are further subdivided into basic design elements like circle, line, alphabet, overlay, dots, and squares.\u003cbr\u003e\u003cbr\u003eTo provide context, in addition to the author’s essay on the history of trademarks, R. Roger Remington writes about modernism in graphic design, along with profiles of eight key designers, including Paul Rand, Yusaku Kamekura, and Anton Stankowski. \u003cbr\u003e\u003cbr\u003eThis book, covering everything from media to retail giants, airlines, and art galleries, is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight enthusiasts of cultural and corporate history, and anyone interested in the persuasive power of image and form.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":57114677379416,"sku":"LIB-LO-TA-787","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8464\/0856\/files\/LOGO_BEGINNINGS_MODERNISM_40_INT_3D_42373.jpg?v=1776269987","url":"https:\/\/uk.plasticbooks.com\/en\/products\/logo-beginnings-logo-modernism-45th-ed-45th-edition","provider":"Plastic Books","version":"1.0","type":"link"}