Logo Beginnings. Logo Modernism. (45th Edition)

Name: Libro de Logotipos Logo Beginnings & Modernism - TASCHEN
Brand: Taschen
SKU: LIB-LO-TA-787
Price: 23.0 GBP
Availability: InStock

TASCHEN

JENS MÜLLER

In stock

£23.00 GBP

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Pages

512 pp.

Language

Inglés , Alemán , Francés

Publisher

Taschen

Year

2025

ISBN

9783754401378

Dimensions

15.6 x 3.4 x 21.7 cm

Written by

Jens Müller

A 100-year history about the origins and evolution of brands.

At the end of the 19th century, brands began to replace traditional emblems, such as coats of arms, and became the new symbols identifying companies. At first, logos tended to be figurative, but over time they transformed into the abstract images we see everywhere today. However, many iconic brands, such as Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos designed 100 years ago.

In order to bring together two previous volumes, Logo Beginnings and Logo Modernism, into a single compendium, design expert Jens Müller (nicknamed “the logo detective” by Wired magazine) has traced historical archives of trademarks and design publications, unearthing thousands of logos dating back to 1870, including many forgotten designs and early versions of current brand identifiers.

For clarity and ease of reference, both the “Beginnings” and “Modernism” sections are divided into categories (such as figuration, shape, effect, and typography), which are further subdivided into basic design elements like circle, line, alphabet, overlay, dots, and squares.

To provide context, in addition to the author’s essay on the history of trademarks, R. Roger Remington writes about modernism in graphic design, along with profiles of eight key designers, including Paul Rand, Yusaku Kamekura, and Anton Stankowski.

This book, covering everything from media to retail giants, airlines, and art galleries, is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight enthusiasts of cultural and corporate history, and anyone interested in the persuasive power of image and form.

Title

Logo Beginnings. Logo Modernism. (45th Edition)

Author

Jens Müller

Publisher

Taschen

Year

2025

Language

Inglés, alemán, francés

Pages

512 pp.

ISBN

9783754401378

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