Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas cover image
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas

Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas

DASHBOOK
LAIA GRASSI
Only 1 left in stock
Regular price £20.00 GBP
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Pages
275 pp.
Language
Spanish
Publisher
Dashbook
Year
2026
ISBN
9782385893675
Dimensions
148.0 x 210.0 x mm
Written by
Laia Grassi

What happens when a creative director with 20 years of experience discovers that an AI can do her job better than she can in 30 seconds?

Yo, algoritmo is the brutally honest answer to that question. This is not a technical manual about artificial intelligence nor another apocalyptic book about robots stealing our jobs. It is the first-person chronicle of Laia Grassi, who went from winning international advertising awards to questioning her own relevance when an AI designed a more functional app than the one she had created for IKEA. And yes, it hurt more than she imagined.

The book navigates between personal memories and philosophical reflections: from the Altamira cave paintings to GPT-5; from humanity’s first creative mistake to the day Laia asked an AI to be her deceased grandmother. We discover the “Grassi Method” — five pillars to survive creatively: space, time, persistence, trust, and humor — her addiction to generating content with AI, 73 hours without sleep, and how our human flaws are precisely our competitive advantage.

What really sets this book apart is its unfiltered honesty. Laia admits that 25% of the book was co-written with AI, but she doesn’t always know which parts. She talks about her digital burnout, how she developed Stockholm syndrome with her AI, and why human creativity is not dying but mutating into something unrecognizable.

You won’t find techno-utopian prophecies or motivational speeches here. You will find the story of someone who went from competing with machines to understanding that the future is human-AI collaboration. That our bugs are features. That imperfection is our superpower in a world of algorithmic perfection.

The book includes real cases of companies already using AI, new professions she didn’t know she needed, like AI whisperer or digital afterlife manager, and a final section with viral texts Laia shared with her 300,000 followers at 3 a.m., about life, love, death, and being a woman in the tech world.

It is a book about creativity, technology, and humanity. But above all, it is a book about accepting that we are not the protagonists of this story. We are the neurons of the universe awakening. And that, although terrifying, is the most exciting adventure humanity has ever embarked on.

About the author:

Laia Grassi (@laiyls) is an advertising creative and creative director specializing in generative artificial intelligence. After more than 20 years working at agencies like DDB and Proximity, and more than 40 international awards, her career took a turn when an AI designed in seconds an app better than the one she had developed over weeks for IKEA.

Since then, she has explored the relationship between human creativity and artificial intelligence, moving from competing with machines to collaborating with them. Her work combines advertising, technology, personal reflection, and dark humor, with an honest look at professional reinvention, creative identity, and the role of women in the tech world.

Today she leads co-creation projects between humans and AI and shares her texts with a community of more than 300,000 people. Yo, algoritmo is the story of that collapse and reconstruction: a story about creativity, imperfection, and survival in the midst of a technological revolution.

Title
Yo, Algoritmo: Cómo convivir con la creatividad en tiempos de máquinas
Author
Laia Grassi
Publisher
Dashbook
Year
2026
Language
Español
Pages
275 pp.
Binding
Soft
ISBN
9782385893675
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